Our principles of sustainability

For decades our activities have been guided by economic, ecological and social principles – because we strive for long-term economic success in harmony with mankind and nature.

Economy

• Entrepreneurial spirit
• High degree of commitment and willingness to take onresponsibility
• Focus on products – processes – people
• Extensive knowledge of the market
• Regional growth strategy
• Concentration and quality
• Future-oriented, proactive behaviour
• Creation of added value

Ecology

• Use of natural raw materials
• Careful use of resources and environmental friendly production
• Responsibility for clay extraction sites
• Products with a long service life and optimization of product life cycle

Society

• Active dialogue with all stakeholders
• Commitment to healthy work places
• Promotion and development of our employees
• Equal opportunities for all people, regardless of sex,race, religionand origin
• Creating value for people through natural, sustainable products
• Support for social institutions at the local level
• Responsibility to our owners